Francisco Ruiz is an (ITF) International Federation High Performance Coach which is the highest ranking certification offered to coaches. A respectable accomplishment and a gratifying journey, Francisco strives to share the knowledge gained to train nationally and world-recognized players. Francisco has also been the traveling coach for many ATP and WTA professionals, where he picked up the subtle nuance that he takes to the courts, furthering his already accomplished training technique. He served as the Director of the Mexico City Multicultural Exchange Program and was the first Latino to be on the USTA NorCal Board of Directors in 2006. In 2004, he was awarded the Diversity Leadership award for his outstanding coaching, and in 2010 he was presented with the prestigious Trailblazer award for his lifelong service in the minority tennis community. Francisco has been coaching throughout the Bay Area for over 31 years and has established a branch academy in Mountain View (we serve the entire South Bay Area – San Jose, Cupertino, Sunnyvale, Los Altos, Mountain View, Palo Alto, etc.) the home for some of the top ranked players in Northern California. His interests include his family, teaching his two sons tennis, and attending the US Open every year.

Bilingual: English – Spanish